“The best part is the authors' lighthearted approach and love for their
subject: the enthusiasm ordinary Americans bring to improving their lives.”—USA Today

“A thought-provoking book that guarantees you'll never look at a velvet
Elvis the same way again.”— Entertainment Weekly

 

“Smith and Kiger unearth seldom-told stories of people, inventions and fads that have twisted and tugged at pop culture. Delivered in a perfect deadpan voice, the book is a hilarious historical romp, shining a searchlight on quintessentially American inventions, marketing ploys and excesses.”—Pittsburgh Post-Gazette

“...[from] the beginning of our self-defeating fascination with lawn care,
[to] the ways air conditioning can affect politics and the influence
androgynous wrestler Gorgeous George had on KISS. Who can resist that?" —Fort Worth Star Telegram

“Smith and Kiger aren't the guys you want on the other side of the Trivial Pursuit board.”—Milwaukee Journal Sentinel

 

“The way Smith and Kiger see it, there are two kinds of history. History with a capital “H,” which deals with wars and world leaders and the really big, important events of our times. Then there’s history, with a lowercase “h,” which is the seemingly tiny moments in everyday life that ultimately end up having as big an impact on our lives.”— St. Louis Post Dispatch

 

"The title is an amalgamation of the words 'pop culture, 'lore' and 'America.' That's a bit cutesy, but the book is much more substantial...it's interesting to see how something as simple as a lawn has become a pop culture icon." --Tampa Tribune

 

 "This fast, enjoyable, and sometimes enlightening read about popular culture trivia and how it has affected our lives today is recommended." --Library Journal